21 February 2013

Upcoming Talk: How Apple & Steve Jobs Changed Marketing

An Evening with Bill Cleary, Buffalo State College alumnus, is planned for Tuesday, March 5th, 2013, at 7:00 p.m.    Cleary, a Buffalo State alumnus and a former marketing director at Apple, will look inside the world's most innovative company.   His presentation will cover 30  years of Apple's innovative marketing programs and how Steve Jobs personally transformed the motion picture industry (Pixar), the music industry (iTunes and iPod), smartphones (iPhone), retail (Apple Store) and computers.

The event is free and open to the public.   It will be at the Burchfield Penney Art Center in the Tower Auditorium.

Sponsored by Buffalo State College: Office of Institutional Advancement, Small Business Development Center, the Business Department and the Business Department Marketing Club      

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