17 September 2013
Faculty Research Spotlight: Dr. Seth Oyer
Assistant Professor of Public Communication, Professor Seth Oyer, who is a specialist in crisis communications, has research interests that include public relations crisis management, interactive online media and public relations effects. He joined the faculty in Communication at Buffalo State in 2012.
Dr. Oyer is currently conducting research completing a replication of a 2007 study entitled "The effects of a threat type and duration on public relations practitioners' cognitive, affective, and conative responses in crisis situations." The original study surveyed only public relations practitioners. Oyer's follow-up surveyed practitioners as well as PR educators and students to compare and contrast the responses of these participant groups. Oyer will seek publication for his study over the next year.